How we will reinforce $DOGA’s value
As we work towards building a robust ecosystem, it’s crucial to recognize that $DOGA lies at the heart of it. We are aware that the value of our token has been on a downtrend for some time now, and we agree that it’s therefore strategic and vital to ensure the strength of $DOGA for the system’s long-term resilience and prosperity.
In light of this, here is our four-pillar action plan aimed at supporting $DOGA in the forthcoming months.
PILLAR 1: DIVIDE MONTHLY INFLATION BY 2!
The core objective of stabilization is to strengthen $DOGA, securing its long-term viability. By stabilizing the token, we reduce the increase in circulating supply, making it less likely for holders to sell in large volumes. This decrease in selling pressure, in turn, helps to maintain and enhance $DOGA’s value.
1. The distribution to private sale participants & advisors stops at the end of August
We will no longer distribute 11.6 million $DOGA tokens each month which includes 8.33M tokens from private sales conducted prior to our token’s platform launch. The remaining balance was allocated to our advisors, a testament to their enduring faith and dedication to our token. By discontinuing this distribution, we anticipate a substantial reduction in monthly inflation.
2. We’re reducing the DOGA HOUSE rewards starting from July
It’s more beneficial to cut back now and offer increased rewards when $DOGA’s utility value strengthens with the launch of DOGAMÍ Academy later this year. Rest assured, any decreased rewards now will be recouped with the commencement of DOGAMÍ Academy. In line with the DOGA Council’s decision, we’ve made this significant shift to progressively reduce $DOGA rewards by 50% by September, as retaining these rewards would contribute to token dilution and adversely affect its price. Below is the new gradual decrease schedule that was voted in by the DOGA Council.
3. We’re stopping the 66% APR staking program starting from July to decelerate the distribution of $DOGA
A high-yield staking program leads to sudden increases in the circulating supply (once the rewards are unlocked) and is typically not well-regarded in the altcoin scene. Therefore, we’re terminating this staking program and slowing down the distribution of the staking rewards. Please note that we won’t decrease the staking pools as a whole, but merely decelerate the distribution. By slowing down the rewards, we can reduce this volatility and foster a more stable perception of $DOGA.
To clarify:
- If you haven’t staked yet or wish to stake more, you have until the 27th of July to take advantage of the current 66% staking rate before it changes.
- If you have already staked at the 66% rate, don’t worry. The staking program will automatically end at the completion of your initial 180-day period.
- We’ll keep the staking program which allows members to stake at a rate of 33% APR subject to a 90-day lock-up.
- Additionally, the flexible staking option of 8% APR will also remain available.
4. We’re cutting $DOGA payments to our suppliers in half
On average, we were distributing more than 2.3M $DOGA per month to our suppliers, and a large portion of these tokens ended up being resold. Therefore, we have made the decision to minimize payments in $DOGA to encourage long-term holding.
PILLAR 2: BOOST $DOGA ACCESSIBILITY
Our second pillar focuses on boosting $DOGA’s accessibility, aiming to captivate and engage expansive Web3 communities. Our goal is to make $DOGA not only available but also attractive to these communities, creating avenues for easy acquisition and seamless interaction.
1. We have signed new CEX listings
We signed two centralized exchanges with a registered user base of more than 10M users. The listings are set for Q4 2023 and will be decided depending on the momentum of the overall crypto market. Negotiations with other CEX for subsequent listings are also ongoing.
2. We will integrate Ethereum DEXs
We are creating effortless avenues for users to acquire $DOGA through popular platforms like Uniswap (the largest decentralized exchange). We are actively developing bridges for the $DOGA token to enable ERC20 users to acquire/trade $DOGA on EVM-compatible chains and hold it on their MetaMask wallet by Q4.
PILLAR 3: MAXIMIZE $DOGA UTILITY IN OUR ECOSYSTEM!
The third pillar of our strategy focuses on fueling the utility and hence, the demand for $DOGA. We aim to increase the number of holders and ensure that $DOGA is used to its fullest potential.
1. We are implementing a $DOGA-powered DOGAMÍ Ecosystem
Our aim is to transform not just the Marketplace, but the entire DOGAMÍ Ecosystem into a $DOGA-centric hub. Every product and service within our Ecosystem will be payable in $DOGA.
Specifically, transactions exclusively conducted in $DOGA will include:
- Next NFT Drops
- Breeding (During Dogamí’s “Love Seasons,” players use $DOGA tokens to breed unique Dogamí offspring from unrelated, Awoken parents, creating a new character available for ownership or marketplace trading)
- Merchandising (All our merch will be available in $DOGA)
This one-stop solution will stimulate the usage of $DOGA, enhancing its value and utility throughout our ecosystem.
2. DOGAMÍ Academy will create a virtuous circle
Our principle is simple but powerful: more users equals more value. At the heart of it all is $DOGA, forming the core of our vibrant ecosystem. The more users engage with $DOGA, the more its utility grows, leading to enhanced value. Consequently, an enlarged user base naturally accelerates demand, creating a beneficial circle of growth. Players in DOGAMÍ Academy (scheduled for Q4) will use $DOGA to upgrade their virtual dogs, thereby boosting their competitive edge. Winning competitions then results in greater rewards, driving the circle forward.
3. We will incentivize new and existing gamers to use $DOGA to buy STAR
We envision that $DOGA holders can exclusively purchase STAR directly on our marketplace for a favorable price. STAR will then be automatically credited to players’ Gaming Accounts.
As a reminder, STAR is an unlimited soft currency used in DOGAMÍ Academy that cannot be sold on the blockchain. Players require STAR to take part in training/races and to purchase in-game items for their Dogamí. It can also be won in-game. It powers the game economy and offers more granular control over it, encouraging the healthy circulation of the $DOGA supply. It is also essential for mobile store compliance.
PILLAR 4: RADICALLY INCREASE AWARENESS ABOUT $DOGA
Our fourth pillar targets the acceleration of growth and outreach for $DOGA. Our approach is two-fold: a focus on Web3 initiatives to nurture and expand our existing $DOGA community, followed by a strategy to reach out to a larger, Web2 audience.
1. We are actively engaging Web3 OGs to become aware of $DOGA
We are already present in the Web3 sphere, however, the goal here is to consolidate and boost our presence to become one of the most visible projects of the ecosystem.
This Web3 strategy encompasses:
- Influencers: select P2E and NFT influencers with high reach to organize actions like Twitter spaces, create video content, evangelize DOGAMÍ via podcasts, and reach appropriate audiences through Twitter threads, retweets, and through various DAOs.
- Partnerships/Events: Forge partnerships with the most hyped Web3 projects and participate in the main Web3 events in 2024 — you’ll see us much more.
- Web3 Media: Carry out press-related activities with specialized media companies (press releases and sponsored articles) to ensure content about us is shared by the largest and most powerful Web3 brands. Moreover, we will leverage paid campaigns on useful platforms such as CoinMarketCap, CoinGecko, and other crypto-specific websites to increase project discoverability.
- Open new social media networks: Alongside our current following (170K) we’ll create and manage a presence on Bitcoin Talk, KlubX, Threads, and new platforms that present opportunities.
- Loyalty program: Transform our present and future fans into project ambassadors.
2. We’ll engage Web2 audiences to discover DOGAMÍ
With Web3 being a relatively closed ecosystem, we must engage new users outside of it, especially dog lovers. To become an iconic and worldwide project, this can be achieved through Web2.
Our Web2 strategy includes:
- New Social Media: We’ll engage with the growing communities on TikTok and YouTube Shorts, partnering with influencers and gaining support from the two biggest French influencers.
- Free-to-Play Approach: Onboard Web2 players offering a free-to-play option, by Q1 2024, to encourage more in-app STAR purchases and enable access to NFTs. We aim to convert these players into active participants, fueling the hype and further stimulating the demand for $DOGA.
- Influencers: To expand our target audience, as mentioned earlier, we will launch campaigns in collaboration with Web2 influencers specialized in gaming, general entertainment, and lifestyle. Of course, our campaigns will include influencers who possess expertise and a special affection for our loyal companions.
- Partnerships/Events: DOGAMÍ is not just a game, it’s an entertainment company so new partnerships will follow after Purina and the collection launched in collaboration with GAP.
- Media: To complement our strategy, we will also have appearances on Lifestyle, Gaming, and dog lover media channels to enhance our credibility and accessibility to the general public.
IN CONCLUSION, REST ASSURED THAT WE HAVE A WELL-DEFINED ROADMAP FOR THE FUTURE OF THE $DOGA TOKEN!
Commitment:
We will re-invest income generated through in-app purchase fees & NFT marketplace fees to expand the $DOGA ecosystem. We will re-evaluate the results of this practice after 6 months.
Upon the launch of DOGAMÍ Academy, the cash generated through in-app purchases (for instance, sale of STAR soft currency) as well as marketplace fees will be used to finance marketing expenditure. We will re-evaluate the results of this practice after 6 months.
To make a long story short:
Our strategy for $DOGA includes initiatives that impact the demand and supply side — all geared towards growing the market of the token. Your participation and engagement are vital to our success, and together we can trigger a wave of positivity and growth. Finally, this is an invitation to be part of a groundbreaking venture that’s set to reshape the future of our ecosystem.
Stay connected, spread the word, and let’s transform our vision into a reality! 🚀
➡️ Get ready to embark on our just-commencing expedition and buy your first $DOGA NOW!
⚠️ Disclaimer ⚠️
It is important to highlight that market dynamics (demand vs. supply) eventually decide what the right price is of the $DOGA token is and remember, this is not financial advice!
The purchaser of $DOGA undertakes to give full consideration to all risk factors, including but not limited to the volatility of crypto-assets prices and markets in general, risks of systemic failure, risks of code failure, bugs, hardware failure, loss of data, theft, lost usernames, passwords or private keys, incorrectly executed transactions and/or hacks which can lead to, inter alia, the complete loss of the Tokens.
$DOGA digital tokens are utility-type crypto assets that do not represent any kind of equity right over Dogami Sàrl (‘the Company’), they do not incorporate any rights or claims over the profits or revenues of the Company, neither provide the owner with a conversion right into shares of Company or other equity of Company nor represent or confer any ownership right or stake, share or security or equivalent rights, voting right or any right to receive dividends, future revenue shares, intellectual property rights or any other form of participation in the Company and they shall not represent shares, bonds, securities, structured products, derivatives or any kind of financial instrument or investment product.
$DOGA digital tokens are not intended to be used outside of the DOGAMÍ ecosystem as a means of payment for acquiring goods or services. $DOGA digital tokens are non-refundable.
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